For all his puffery, jargon, impossible-to-disprove ‘theories’, etc., The BubbleGeneration guy is still the only deep thinker of “web 2.0” and he has it exactly right about Facebook. Hey geeks, wake the fuck up– Facebook is trying to lock you in to their system by pretending to open it up. They’re whoring out the word ‘platform’ to mean ‘a way for us to steal ideas and own you all’. They’re playing you. Will someone else besides BubbleDude start pointing this out?