We told you from the start that Joose was DOA. Why? It’s not browser-based. If you’re creating anything mass-market right now, it had better be work in a web browser. This isn’t 1999 or even 2003, when apps like Skype or Napster were downloaded in the tens of millions, making people rich and introducing new ideas and new ways to use the emerging network. Ever since the rise of embedded apps, such as YouTube, Google Apps, Webmail, Flash-based games, Scribd, etc., non-browser stuff has been even more useless then it was before.The web is so much more powerful then anything else out there, you’d have to be an idiot not to center your applications in the universal web-access device– the browser. Joost’s website has been down recently, but as Mashable notes, did anyone even notice? Mashable’s audience is the target audience for Joost, early-adopters who will try any web app once and stick with it if it delivers value. 90% of them say they use Joost rarely if ever.
Monthly Archives: February 2008
I’ve said it before, but must say it again– Alexa, Compete and Quantcast are not serious tools for analyzing web traffic. However, they are useful for comparing sites in the same basic genre, and for looking at the growth of various sites over time. According to Alexa, Digg peaked sometime in late 2007, and has been slipping ever since. Compete and Quantcast show modest gains since late 2007. Which is right? Probably both– Digg’s core audience is over-represented in Alexa’s numbers, and some of them have moved on to other sites, others have gotten older and have less time to spend on the site, and for some the novelty has probably worn off. The slight gains that can be seen on Compete and Quantcast mean that Digg is reaching more mainstream users, which is a plus. However they must be somewhat worried that A. they’re not growing that fast and B. the core demographic appears to be slightly less crazy about the site then they were last year.