Tag Archives: design

TechCrunch Redesigns to Help Stem Pageview Decline

TechCrunch has redesigned their index pages in an obvious bid to deliver more pageviews to advertisers. Just 6 months ago, it would have been inconceivable that the flagship of Michael Arrington‘s Crunch empire would need such a shot in the arm, but the traffic measurement services don’t lie:

 

 

Alexa Pageview Graph

Alexa Pageview Graph

 

 

Competes Pageviews per visitor also shows the decline

Compete's Pageviews per visitor also shows the decline

 

Techcrunch blocks public info on Quantcast, but heres a small sparkline showing the last 4 months

Techcrunch blocks public info on Quantcast, but here's a small sparkline showing the last 4 months

The site actually looks pretty good with the new redesign, but that’s not the point of this post. What’s to blame for the sagging performance? Increased competition from traditional players such as Cnet, AOL, and the NYTimes? Increased migration from the web to RSS readers? Lack of bubbly exits and exciting news coming from the startups covered by TC? Probably a combination of all three. Luckily, it seems that the conference business is booming, as TechCrunch50 threatens to sell out of $3,000 tickets.

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